AG Barr rolls out Irn-Bru Energy nationally following Scottish success
IRN-BRU Energy is being rolled out nationally following a successful launch in Scotland earlier this year. The drink combines the flavour of IRN-BRU’s secret essence with the taurine, caffeine, B […]
Barr launches performance drink Rockstar XD POWER
Barr Soft Drinks is aiming to tap into growing consumer interest in energy drinks with additional functional benefits with the launch of Rockstar XD POWER. Available in two variants, Blue […]
Rockstar energy drink gears up to drive sales with Xbox promotion
Rockstar energy drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. From September, the on-pack […]
Rubicon backed by ‘Catch the Taste of Summer’ cricket campaign
Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long national marketing campaign. The £2 million Rubicon ‘Catch the […]
Barr launches £6 million Irn-Bru ‘Get Some Irn In You’ campaign
Barr Soft Drinks is investing £6 million in Irn-Bru, the UK’s No.1 flavoured carbonate brand (IRI), with a new campaign that will urge shoppers to ‘Get Some Irn In You’. […]
Barr launches zero added sugar variant of Rubicon Mango
Barr Soft Drinks has launched a Mango Zero Added Sugar sparkling version of Rubicon, the UK’s No.1 exotic juice drink brand (IRI). “With more than one in five flavoured carbonates […]
‘Who Are You When You’re Hungry’ promotion launched on Snickers
Mars Chocolate UK has launched ‘Who Are You When You’re Hungry?’, an on-pack promotion on Snickers which offers consumers an engaging way to tell their friends when they’re not being […]
Rubicon becomes official soft drink of England Cricket Team
Rubicon, the UK’s no.1 exotic juice drink brand (IRI) from AG Barr, has become the official soft drink of the England Cricket Team. The three-year deal involves partnerships with England […]
AG introduces celebration packs of Rubicon for Diwali
AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon. Rubicon’s Mango, Guava and Passion flavours […]
Killer flavours added to the Rockstar line-up
AG Barr is launching a range of energy drinks, Rockstar Revolt, this month. Available in Killer Citrus and Killer Cooler variants, the 500ml cans are price-marked at 99p and come […]
Rubicon Spring and Barr Mix Ups are launched
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of this month. Available in four […]
Rubicon Spring launched with bold colours and flavours
AG Barr claims to have “reinvented water” with its new Rubicon Spring brand, which will be sold in to the trade from the end of June. Available in four variants […]
