AG Barr announces permanent addition of IRN-BRU Ice Cream variant

AG Barr announces permanent addition of IRN-BRU Ice Cream variant

Date: March 16, 2026Leave a comment

AG Barr has announced that IRN-BRU Ice Cream flavour, the brand’s most-loved limited-edition variant, is returning as a permanent addition to the range. The product is available in 500ml PETs, price-marked […]

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Peperami teams up with Doritos for limited-edition BBQ Sweet Tang launch

Peperami teams up with Doritos for limited-edition BBQ Sweet Tang launch

Date: March 16, 2026Leave a comment

Peperami, the UK’s No.1 meat snacking brand (IRI/NielsenIQ), has announced a major partnership with Doritos to launch a limited-edition Peperami x Doritos BBQ Sweet Tang range. The move brings together […]

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Unitas announces member and supplier award winners

Unitas announces member and supplier award winners

Date: March 12, 2026Leave a comment

Unitas has announced the winners of its annual awards. In front of 650 guests at Liverpool’s International Convention Centre, Unitas CEO John Kinney, assisted by comedian Jason Manford, shone the […]

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Brakes introduces a new Authentic Italian range

Brakes introduces a new Authentic Italian range

Date: March 11, 2026Leave a comment

Brakes has introduced a new Authentic Italian range of more than 200 products. The collection spans pasta, pizza flours and bases, sauces, tomatoes, olive oils, vinegars, cheeses, cured meats, antipasti, […]

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Parfetts expands own-brand cider range with Lancer White

Parfetts expands own-brand cider range with Lancer White

Date: March 11, 2026Leave a comment

Parfetts has expanded its own-brand cider range with the launch of Lancer White. The new range joins existing products Lancer Original and Lancer Black. Lancer White is available in several […]

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Caterfood appoints Steven Lyons as director of group sales

Caterfood appoints Steven Lyons as director of group sales

Date: March 11, 2026Leave a comment

Caterfood Buying Group has appointed Steven Lyons as director of group sales. Lyons (pictured) has more than 20 years of senior foodservice experience across UK wholesale and distribution. He has […]

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The Wholesale Group visits Dublin to see how DRS works

The Wholesale Group visits Dublin to see how DRS works

Date: March 11, 2026Leave a comment

Senior representatives from The Wholesale Group recently visited Dublin to see deposit return scheme (DRS) reverse vending machines operating in a live retail environment. Managing director Tom Gittins, retail controller […]

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Unitas overhauls services for wholesalers and suppliers

Unitas overhauls services for wholesalers and suppliers

Date: March 11, 2026Leave a comment

Unitas has announced a major overhaul of its services for wholesalers and suppliers to provide ‘execution at scale’ across retail and foodservice. At Connect26, the group’s annual trade show in […]

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Hard Rock Cocktails continues UK expansion with AF Blakemore listing

Hard Rock Cocktails continues UK expansion with AF Blakemore listing

Date: March 10, 2026Leave a comment

Hard Rock Cocktails is continuing its rapid UK expansion with a new listing with AF Blakemore. This new listing builds on Hard Rock Cocktails’ mission to make its legendary ready-to-drink […]

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SHS Drinks launches a £10 million campaign for WKD, ‘Got A WKD Side?’

SHS Drinks launches a £10 million campaign for WKD, ‘Got A WKD Side?’

Date: March 10, 2026Leave a comment

SHS Drinks has launched a £10 million campaign for WKD. As the UK’s No.1 RTD brand across total trade (CGA), WKD is aiming to accelerate category growth and drive incremental […]

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G McWilliam Aberdeen joins Sterling Supergroup

G McWilliam Aberdeen joins Sterling Supergroup

Date: March 9, 2026Leave a comment

G McWilliam Aberdeen has joined Sterling Supergroup – the third wholesaler to join the group in recent weeks. Founded in 1959, the Aberdeen-based wholesale catering butcher serves the north-east of […]

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Westo Direct becomes distributor for Neutonic functional energy drink

Westo Direct becomes distributor for Neutonic functional energy drink

Date: March 5, 2026Leave a comment

Soft drinks wholesaler Westo Direct Wholesale has announced the launch of Neutonic, a fast-growing functional energy drink brand. The partnership will see Westo Direct distribute the Neutonic 330ml drink range […]

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