Westo Direct becomes distributor for Neutonic functional energy drink

Soft drinks wholesaler Westo Direct Wholesale has announced the launch of Neutonic, a fast-growing functional energy drink brand.

The partnership will see Westo Direct distribute the Neutonic 330ml drink range across the UK wholesale, convenience and specialist retail channels including vending.

Unlike traditional energy drinks, Neutonic is positioned as a ‘productivity drink’. It is formulated with nootropic ingredients designed to support focus and mental performance, while containing zero sugar and 120mg natural caffeine per can.

It is available in cases of 12 x 330ml cans in five flavours: Tropical Ice, Orange Sunrise, Wild Citrus, Strawberry Lemonade and Blue Raspberry.

The brand was founded by entrepreneur and author James Smith and podcast host Chris Williamson, whose platforms collectively reach millions of consumers globally.

Westo Direct says the listing reflects growing demand from retailers for functional and premium energy drinks that offer clear differentiation from traditional high-sugar energy products.

Joe Thomas, sales director at Westo Direct, said: “Retailers are increasingly looking for energy drinks that bring something genuinely different to the category. Neutonic is a brand that stands out because it’s built around focus and productivity rather than just stimulation.

“We see strong potential for the range within wholesale and convenience as consumers continue shifting towards functional drinks with clear benefits. We’re excited to bring Neutonic into the UK wholesale channel and support our customers in introducing something new and differentiated to their shelves.”

James Cox, head of UK sales at Neutonic, added: “We are delighted to have secured a partnership between Westo and Neutonic. Westo is the perfect partner to support our continued growth across multiple channels within UK retail.”