Peperami, the UK’s No.1 meat snacking brand (IRI/NielsenIQ), has announced a major partnership with Doritos to launch a limited-edition Peperami x Doritos BBQ Sweet Tang range.

The move brings together two of the UK’s most recognisable snacking brands to inject new energy into the fast-growing meat snacks category, which has doubled in value over the past five years to more than £335 million (IRI/NielsenIQ).

Demand for protein snacks continues to surge, with one in five UK households now seeking out protein-rich options (Kantar) and more shoppers buying meat snacks more often.

Peperami has grown by more than 7% in the past year and sells over £145 million annually (IRI/NielsenIQ), reaching one in five households (Kantar), with significant headroom for further expansion, particularly among young adults seeking convenient, tasty, filling snacks for at-home and on-the-go moments.

The new collaboration brings Doritos’ fastest growing flavour in the UK to Peperami’s iconic sticks range, which already accounts for 37% of category sales (IRI/NielsenIQ). The limited-edition flavour is expected to attract young adult shoppers into the brand, while strengthening Peperami’s relevance across a wide range of snacking occasions, from work breaks and TV nights to travelling, outdoor activities and pre-dinner grazing.

The new range comprises Peperami BBQ Sweet Tang 5-pack (rsp £3), Minis (rsp £3), and Singles (rsp £1.30).

Karina Caricco, head of Peperami marketing, said: “This iconic  partnership brings together two bold, much-loved brands. By pairing Peperami’s protein-packed sticks with Doritos’ distinctive flavour credentials, we are opening up new usage occasions and giving retailers a major opportunity to drive incremental sales. We expect this collaboration to attract more young adults into the category and further accelerate Peperami’s momentum.”

The launch is being supported by a £3.5 million media campaign across social, digital, connected TV, influencer strategy and shopper marketing throughout 2026, driving awareness, talkability, trial, conversion and repeat purchase across grocery multiples, convenience, cash & carry and discounters.