Coca-Cola Zero Sugar renews ‘First Taste’ campaign
Coca-Cola European Partners (CCEP) has brought back a renewed version of its advert for Coca-Cola Zero Sugar, ‘First Taste’, encouraging consumers to try the drink for the first time. The […]
Fundraiser David Lunt of Confex completes Marathon Des Sables Peru
David Lunt, business development director at Confex and a committed fundraiser for charity, has completed his biggest challenge yet – the first-ever Marathon Des Sables, Peru, on 4 December. The […]
Sysco Corporation to acquire Kent Frozen Foods
Sysco Corporation has signed a definitive agreement to acquire £47 million turnover Kent Frozen Foods. The acquisition, which is subject to approval from the Competition and Markets Authority, will see […]
Imperial Tobacco offers to make retailers dreams come true
Imperial Tobacco has launched a three-month long competition to celebrate the release of its enhanced JPS cigarettes range, which includes JPS Real Blue, JPS Silver Stream and JPS Green Edge. […]
Mondelez launches new global positioning for Cadbury
Mondelez International has launched a new global brand platform for Cadbury, which will “shine a light on the kindness and generosity that we see in society every day”. The campaign […]
Fuze low-cal iced tea launched by Coca-Cola European Partners
Coca-C0la European Partners has launched its Fuze Tea brand in the UK. Black Tea Peach with a touch of hibiscus and Green Tea Mango with a hint of chamomile variants […]
Weetabix gives rewards to retailers in 2018
Weetabix has launched a national competition offering three prizes of a Ford Transit van to convenience retailers. The promotion runs until the end of February, supported by trade advertising and […]
Boost Drinks: fulfilling its role as champion of independents
Boost Drinks has focused on independents since its formation, and in a changing landscape its commitment hasn’t changed, reports sales director Al Gunn (pictured). What proportion of your business goes […]
Non-tobacco business boosts Booker’s performance
An increase in non-tobacco sales in the 16 weeks to 29 December 2017 more than compensated for a further decline in tobacco business for Booker. Total income for the period […]
Philip Jenkins to leave Sugro after 17 years
Philip Jenkins (pictured), managing director of Sugro, is to leave the group at the beginning of the year to develop his own consultancy business. In a statement, Ross Gourlay, chairman […]
JW Filshill launches KeyStore More for the ‘most progressive retailers’
Glasgow-based JW Filshill has officially launched KeyStore More, a new fascia format aimed at providing the most progressive retailers with a distinct point of difference. Already, 11 stores have converted […]
Blakemore sells Penrith cash & carry/wholesale depot to Bidfood
AF Blakemore & Son has sold its depot in Penrith, Cumbria, to Bidfood. The 30,000 sq ft building (cash & carry and delivered) was once owned by Lowrie’s, which in […]
