Brakes celebrates 15 years of MSC links

Brakes is celebrating the 15th year since becoming the first foodservice wholesaler to introduce Marine Stewardship Council (MSC) products into the UK foodservice market.

Head of food and brand Sarah Wilkinson said: “We now have more than 150 MSC lines – the largest range in foodservice – with a value in excess of £30 million, a figure that increased by 3% in 2018. During that time we converted or introduced a further 15 products into MSC status.

“We were also the first national wholesaler to introduce the newly-accredited MSC British cod, helping to ensure seafood not just for today, but for future generations.”

Loren Hiller, MSC commercial officer UK & Ireland, commented: “Brakes was one of the first foodservice businesses in the UK to demonstrate their commitment to sustainable seafood.

“Their approach has ensured that restaurants, hotels and catering companies can offer traceable, sustainable seafood for current and future generations.”

Brakes (0345) 606 9090


Published Date: July 26, 2019
Category: Wholesale Industry News