Zero calories but masses of consumer appeal
Lucozade Ribena Suntory (LRS) is launching Lucozade Zero, a new low-calorie drink. Available from 2 May in Orange and Pink Lemonade variants, the new line will come in 380ml PMP […]
Vimto Remix aimed at families and teens
Nichols has announced the launch of Vimto Remix, a new drink that combines mango, strawberry and pineapple flavours with the secret Vimto recipe. Designed to appeal to both families and […]
Vimto brings back ‘Try Me Hot’ campaign
Vimto has re-launched its ‘Try Me Hot’ campaign to help drive added consumption during the cold winter months. Returning for a second year, the on-pack promotion aims to promote the brand’s […]
