Vimto Remix aimed at families and teens

Nichols has announced the launch of Vimto Remix, a new drink that combines mango, strawberry and pineapple flavours with the secret Vimto recipe.

Designed to appeal to both families and teenagers, the new sub-brand is available in the cash & carry channel from this month.

The Vimto Remix range includes a fizzy variant in a 500ml £1 price-marked bottle and a new sleek can (55p PMP and plain pack), as well as a still variant in both 500ml £1 PMP and plain bottles.

“We’re really excited to see Vimto Remix hitting wholesalers’ shelves,” says Vicky Marsden, senior brand manager. “We carried out extensive research prior to introducing the new Remix range that demonstrated teenagers’ and parents’ enthusiasm to try new flavour combinations and more indescribable Vimto tastes. Based on this feedback we saw Vimto Remix as a natural step for our Seriously Mixed Up Fruit brand.

“What’s more, we are introducing a slimmer and taller can that will give the Vimto Remix sub-brand huge stand-out on-shelf. Wholesalers can take full advantage of the launch and drive significant sales by stocking up on the new range and utilising our choice of PoS to further maximise visibility in-depot.”

Tel: Nichols (01925) 222222