AG Barr aims to spice up winter sales with IRN-BRU limited edition
AG Barr is launching Winter BRU, a limited-edition IRN-BRU variant, to help retailers maximise the seasonal soft drinks sales peak. Available for eight weeks from 1 November, Winter BRU infuses […]
AG Barr launches two limited-edition Barr flavours
AG Barr has launched two limited-edition Barr flavours – Sour Sensation Apple & Cherry and Cool Sensation Blue Razz. The products will be available for 12 weeks from September in […]
Rubicon RAW backed with Boardmasters Festival on-pack promotion
Rubicon RAW is celebrating its third year as the Exclusive Energy Partner of Boardmasters Festival with a new on-pack promotion. From 1 April, shoppers will have the chance to win […]
Barr Soft Drinks supports Rubicon RAW with two new promotions
Barr Soft Drinks has launched two new promotions on Rubicon RAW. The first promotion is unique to the convenience channel and runs on PoS that is available free to retailers. […]
Barr Soft Drinks launches £2 million campaign for Rubicon RAW
Barr Soft Drinks is making its biggest ever investment in an energy brand with the launch of a £2 million campaign for Rubicon RAW. This investment, which includes sponsorship of […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Rubicon Raw launched to meet changing needs of energy drink consumers
Barr Soft Drinks has launched Rubicon Raw, a big can energy drink designed to meet the needs of today’s developing energy drink consumers. Made with 20% real fruit juice, caffeine […]
