STG unveils new design for its value-for-money Moments brand

Scandinavian Tobacco Group UK (STG) has redesigned its Moments brand.

The new modern pack design can be seen now on packs of Moments Blue and Moments Original, with packs of Moments Panatella following in May.

The new look, which features a bigger, more simplified logo and a fresher colour scheme, is aimed at increasing shelf stand-out and appeal to those younger adult smokers who enjoy the brand. It is also designed to start a shift from the ‘value, yet quality’ to ‘value and quality’ message. The cigars inside each pack will remain unchanged.

STG’s UK marketing manager Nataly Scarpetta comments: “We’re really excited to launch our new look Moments range which we’re confident will appeal to those adult smokers looking for a high-quality value-for-money cigar.

“Historically Moments has under-traded in the convenience channel so we’d really encourage those retailers who don’t stock it to consider doing so, as many of their customers will be looking to down trade to cheaper options.”