Walkers ‘Movie Night’ promotion taps into sharing opportunity
PepsiCo is tapping into the family sharing opportunity, which has grown by 17% over the last three years (Kantar), by offering movies to shoppers with its latest on-pack promotion on […]
Imperial’s ignite awards recognise independent trade’s successes
Imperial Tobacco has recognised the achievements of independent retailers at its third annual ignite awards. Hosted by comedian and Radio 4 broadcaster, Dominic Holland, the event took place at the […]
Liverpool footballer Daniel Sturridge teams up with Nurishment
Liverpool and England footballer, Daniel Sturridge, is teaming up with Nurishment, the UK’s No.1 nutritionally enriched milk drink (IRI) from Grace Foods, as its first ever brand ambassador. Sturridge will […]
Ferrero NPD urges retailers to B-ready for extra countline sales
Ferrero’s Nutella brand is entering the countlines category with Nutella B-ready. The new product has already performed well in France and Italy – where it was named Product of the […]
Sales up overall but further tobacco downturn for Booker
Booker Group’s sales in the 12 weeks ended 8 September rose by 1.1% compared with the previous corresponding period. On a like-for-like basis, they were 1.3% up. Yet although non-tobacco […]
‘Who Are You When You’re Hungry’ promotion launched on Snickers
Mars Chocolate UK has launched ‘Who Are You When You’re Hungry?’, an on-pack promotion on Snickers which offers consumers an engaging way to tell their friends when they’re not being […]
Rubicon becomes official soft drink of England Cricket Team
Rubicon, the UK’s no.1 exotic juice drink brand (IRI) from AG Barr, has become the official soft drink of the England Cricket Team. The three-year deal involves partnerships with England […]
Clearly Drinks launches Whisper low-sugar juicy water range
Clearly Drinks has launched a low-sugar juicy water range to cater to growing consumer demand for healthy, great-tasting soft drinks. Perfectly Clear Whisper comes in three flavours – Sparkling Lemon […]
Foodservice is the star in the wholesale sector – IGD
The wholesale sector continues to rely heavily on foodservice, “which represents the vibrancy of the expanding out-of-home customer”, said chief economist of the IGD James Walton at the organisation’s […]
Diet Coke promotion appeals to predominately female audience
Coca-Cola European Partners (CCEP) is offering consumers the chance to win £5,000 every day in the latest on-pack promotion on Diet Coke. In addition, new beauty, fashion, music and travel […]
Sysco aids Hurricane Harvey relief efforts
Brakes Group owner Sysco Corporation, of Houston, Texas, is donating ‘at least’ $1 million to the flood emergency appeal following the impact of Hurricane Harvey. Half of this sum has […]
The Co-op is front runner in takeover race for Nisa
The Co-op has replaced Sainsbury as front runner in the takeover race for Nisa, with a figure of £140 million being mooted for the business. Sainsbury, whose name had been […]
