JW Filshill ranked number one for 16th year running
JW Filshill has been ranked number one among UK wholesalers and convenience symbol groups for the 16th year in succession in independent surveys by The Advantage Group.
Chris Miller: ‘Working towards achieving mutual growth and profitability is very important to Filshill.’
The 2026 Wholesaler (Route to Market) and Wholesaler Fascia surveys asked suppliers UK-wide to rate a defined set of wholesalers and symbol groups across several business areas.
These ranged from category and business development and ease of doing business, to supply chain management and execution of promotional and marketing plans. Suppliers were also asked to mark Filshill and KeyStore on their approach to sustainability, partnership, vision and reputation.
Some 400 suppliers participated in the annual surveys, which were conducted between 13 January and 25 February 2026. Over 1,000 surveys were completed and 153 interviews conducted. All submissions were anonymous.
Chris Miller, Filshill’s chief commercial officer, said: “At Filshill, our goal is to work in partnership with our suppliers and find innovative ways in which to collaborate with them – and the results of The Advantage Group’s surveys reaffirm that our strategy is the right one.
“Suppliers value the insight and data that we gather from our advanced supply chain technology and by sharing it we can be part of each other’s success story.
“Of course, we are aware that there is always room for improvement and that is exactly why the feedback from suppliers is so valuable,” he added. “There is no room for complacency and the fact that Filshill is always available to have open and honest dialogue with suppliers is one of our key strengths – it enables us to find solutions and work together for mutual benefit.
“Working towards achieving mutual growth and profitability is very important to Filshill, and strong relationships with our suppliers are always going to bring benefits to our customers.
“The results reaffirm our commitment to leveraging partnerships to provide promotions, pricing and range support to drive our retailers’ store performance, tapping into our ‘five reasons to join KeyStore’ campaign: delivery, social media support, KeyStore Community Fund, proven core range, and real business support.”
Meanwhile, the surveys revealed that Filshill scored very highly when it came to sustainability, trust, strategic alignment, capability and experience, and also in the ‘fair and equitable’ competency. Other strengths highlighted were people and organisation, along with planogram integrity, product innovation and supply chain.
Most improved competencies from last year’s surveys included range, forecasting and demand planning, and product innovation.
The Advantage Group also shone a spotlight on Filshill’s key drivers of partnership, reputation, execution and vision, with collaborative business planning, delivering on commitments, and ease of doing business also highlighted.
Published Date: May 9, 2026