Feeling good about wholesale – Simon Ruddick of Vimto UK
Simon Ruddick (pictured), commercial controller for cash & carry at Vimto UK, explains why he believes it is an exciting time to work with the wholesale channel. What proportion of […]
Zero calories but masses of consumer appeal
Lucozade Ribena Suntory (LRS) is launching Lucozade Zero, a new low-calorie drink. Available from 2 May in Orange and Pink Lemonade variants, the new line will come in 380ml PMP […]
Vimto Remix aimed at families and teens
Nichols has announced the launch of Vimto Remix, a new drink that combines mango, strawberry and pineapple flavours with the secret Vimto recipe. Designed to appeal to both families and […]
