UB: how to achieve better biscuit sales
United Biscuits has launched a ‘Better Biscuits, Best Sellers’ initiative, aimed at achieving total biscuit category growth by up to £88 million in the next five years. The campaign supports the company’s current advice platform […]
Product news summary 15th July 2015
HEADLINES THIS WEEK: – MARS RELAUNCHES ‘SWEET SUNDAYS’ PROMOTION – RUGBY LEGENDS TO SPEARHEAD HEINEKEN MARKETING DRIVE – RECKITT BENCKISER REVAMPS CLEARASIL DAILY CLEAR RANGE – UNITED BISCUITS AIRS NEW ‘SWEEET’ MCVITIE’S […]
Product news summary 13th February 2015
HEADLINES THIS WEEK: – TOFFEE CRISP IN WHOLESALE AND CONVENIENCE CHANNEL EXCLUSIVE – UNITED BISCUITS UNVEILS LARGEST-EVER IN-DEPOT ACTIVATION – FANTA INTRODUCES SPECIAL-EDITION VARIANT – CADBURY DAIRY MILK RETURNS TO TV SCREENS
