Pernod Ricard to distribute Sovereign Brands’ ‘super premium’ products
Pernod Ricard UK will commence the distribution of Sovereign Brands’ ‘super premium’ portfolio of wine and spirits from 1 July 2023. Distribution is formally transferring to Pernod Ricard UK from […]
Two new Strawberry SKUs added to Malibu range
Pernod Ricard has unveiled a new Strawberry variant of Malibu, complemented by a Malibu Strawberry Daiquiri ready-to-drink (RTD) 250ml can. The newest members of the Malibu family are introduced as […]
New Campo Viejo campaign invites consumers to ‘Add Some Pasíon’
Pernod Ricard has unveiled a new campaign for Campo Viejo, the UK’s No.1 Spanish wine brand (Nielsen). The company is welcoming consumers into the modern Spanish way of life by […]
Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
Absolut range is refreshed with new look and remixed flavours
Pernod Ricard has unveiled has a new bottle design and remixed flavoured range for Absolut in what is the brand’s biggest shake-up since its launch in 1979. The new packaging […]
Limited-edition Absolut bottle promotes the power of voices
Pernod Ricard has launched a new limited-edition bottle for Absolut, the UK’s No.1 premium vodka (Nielsen). The design resembles expanding sound ripples with the aim of promoting the power of voices […]
Malibu invites consumers to Let The Funshine in latest campaign
Malibu, the UK’s No.1 coconut rum brand (Nielsen) from Pernod Ricard, is inviting consumers to ‘Let The Funshine’ with its new global media campaign. The creative is a playful depiction […]
Kahlúa gets a new bottle design and lower abv
Pernod Ricard has unveiled a new bottle design for Kahlúa, the No.1 coffee liqueur. Featuring stronger coffee cues and a more contemporary brand image, the new look is designed to […]
Product news summary 20th March 2015
HEADLINES THIS WEEK: – LIMITED-EDITION PEACH & MANGO BLEND JOINS FRUIT SHOOT RANGE – BURTS POTATO CHIPS LAUNCHES DEVON ROAST BEEF FLAVOUR – WESTONS CIDER JOINS FORCES WITH AMADEUS – MALIBU PRE-MIXED CANS UNDERGO MAKEOVER
