New Campo Viejo campaign invites consumers to ‘Add Some Pasíon’

Pernod Ricard has unveiled a new campaign for Campo Viejo, the UK’s No.1 Spanish wine brand (Nielsen).

The company is welcoming consumers into the modern Spanish way of life by inviting them to ‘Add Some Pasión’.

The campaign is live now and runs until the beginning of April across out of home, video on demand, social media, electronic customer relationship management (eCRM), and in-store.

Set to drive emotional connection with UK wine drinkers, the ‘Add Some Pasión’ campaign highlights the breadth of the Campo Viejo portfolio including its Tempranillo, Reserva, and Gran Reserva SKUs.

Lucy Bearman, wine portfolio director at Pernod Ricard UK, comments: “Pasión is at the heart of Campo Viejo and, as the UK’s best loved rioja (Nielsen), we’re delighted to inspire consumers to live life spontaneously, passionately and more expressively.

“It isn’t hard to enjoy life when you do it with passion – it goes into our wine and everything we do as a brand – and we’re confident our new media campaign will make consumers passionate about Campo Viejo being their go-to wine.”