Mondelez: commitment and collaboration with C&C/wholesalers
Scott Snell (pictured), sales director at Mondelez International, emphasises the importance of effective display and retailer education in driving sales. How are you looking to develop your business through the […]
Mondelez brings small sharing opportunities with new Maynards Bassetts range
Mondelez International superbrand Maynards Bassetts includes a new range of small bags, aimed at recruiting younger consumers to the category. Available in 70g non price-marked packs (rsp 60p) and 50p PMPs, there are […]
Bonkers days out to be won in Maynards Bassetts promotion
Mondelez International has unveiled an on-pack promotion for its Maynards Bassetts range that gives consumers the chance to win a ‘bonkers day out’. The top three winners will be given […]
Maynards and Bassetts join forces to reinvigorate adult candy
Mondelez International is relaunching Maynards and Bassetts products under the ‘masterbrand’ Maynards Bassetts, with the aim of “reawakening adults’ desire for candy products with a little light-hearted silliness”. The portfolio of classic British […]
