Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant

Date: April 20, 2022Leave a comment

Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]


New Year activity to boost sales of Weetabix and Ready brek

Date: January 5, 2022Leave a comment

Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]


Weetabix kicks off promotion in advance of a summer of football

Date: April 26, 2021Leave a comment

Weetabix has launched a new on-pack promotion, offering a host of football prizes and money-can’t-buy experiences with national team players. The promotion is part of Weetabix’s long-term partnership with the […]