Parfetts expands own-brand cider range with Lancer White
Parfetts has expanded its own-brand cider range with the launch of Lancer White. The new range joins existing products Lancer Original and Lancer Black. Lancer White is available in several […]
Knights Cider cements position as wholesale market leader
Aston Manor has announced that Knights Cider has further cemented its position as the wholesale market leader in 2024. Building on the success of Aston Manor’s extensive range of ciders, […]
Aston Manor unveils first-ever TV campaign for Frosty Jack’s
Aston Manor has unveiled Frosty Jack’s first-ever TV advert. The tongue-in-cheek advert, which encourages customers to ‘Crack Open the Unexpected’, forms part of a wider multi-channel marketing campaign and will […]
The FWD finds several holes in the Budget
The Federation of Wholesale Distributors responded swiftly to Wednesday’s Budget, with chief executive James Bielby listing the soft drinks levy, National Living Wage and potential new duty rates on cider […]
