Sugro launches new overrider management system

Sugro UK has launched a new rebate management solution in partnership with E-bate.

The Trackable Overrider Management System is designed to streamline transactional data processing and optimise earnings for both members and suppliers.

The platform will enable members to track their spend progress and overrider (ORD) earnings across different criteria such as growth and core range. In addition, members will be able to influence their earnings by checking their status by supplier by criteria, identifying gaps and making purchasing decisions to close those gaps and maximise their potential earnings.

According to Sugro, the system enables automated calculation and ORD forecasting with accuracy, which minimises the number of potential errors and time spent on manual calculation of rebates. This advanced functionality also provides increased visibility of group performance and optimises earnings for all parties involved.

Sugro UK claims to be the first buying group to launch this functionality.

After a successful trial with a limited number of members within the group, access will be granted to the rest of the membership within the next few weeks.

Sugro received positive feedback from the members. Helen Bowler of JJ Fox said: “I found the E-bate system easy to navigate and it gives you a much better insight of your overriders/growth. It is much better to view as financial quarters. I really like the function that tells you where you are falling behind on core ranges so you can place orders, and you don’t miss out on hitting your maximum percentage.”

Josh Youings-Clarke of Youings Wholesale commented: “The end of the year is always a frenetic time for any business, not least our own. We have always tried to review our terms agreements at this time (if not quarterly) to try and maximise our growth targets and hit as many incentives as we possibly can. Naturally there are always some that are out of reach, but the most frustrating are the targets that we could easily have met had we realised what was required at a key point in the quarter or year. This fact was brought into stark light when reviewing the new E-bate system which immediately showed that we had missed hitting a very beneficial supplier target as we had not purchased just one case from the core range in a format that we wouldn’t usually stock. Obviously had we realised at the time we would done, and would have achieved the target incentive as well, but as we didn’t we missed out on a substantial pot of investment in relative terms. I’m confident that the E-bate system will streamline our rebate and terms checking procedures and allow us to maximise our potential earnings from supplier investments and support them in doing so by stocking their desired range.”

Sugro’s managing director Emma Senior said: “I am delighted that Sugro are now able to offer this system to its members. When time is precious and every penny counts in this challenging market, the system will provide clear tracking of purchasing to ensure maximum earnings can be achieved. The members that have participated in the trial found the system to be easy to use and incredibly insightful. Yulia and her trading team have worked incredibly hard, together with the team from E-bate, to launch this system and I am looking forward to the roll-out to our total membership.”

Sugro’s head of commercial & marketing Yulia Petitt added: “I am thrilled that after some time working on this complex project, we are now able to launch the Trackable Overrider Management System, in partnership with E-bate. Our members will now have the advantage of having the system that provides a full transparency of all overrider agreements by supplier, their individual performance by each overrider criteria, any gaps, and potential earnings opportunities. By tracking individual performance, identifying gaps and opportunities, our members will be able to achieve optimisation of their rebate earnings.

“I have no doubt that, as a result of the system launch, we will see increased distribution across supplier core ranges and new products, as well as further growth in group turnover.”