SPAR launches Frozen Fortune shopper campaign

A new Frozen Fortune campaign from SPAR is giving shoppers in England, Scotland and Wales the chance to win instant rewards on big brand prizes. In addition there are four £10,000 prizes up for grabs.

Free to play, Frozen Fortune features a daily Ice Breaker game where players tap the ice until it cracks, revealing if they are a winner.

After playing the Ice Breaker game three times, players unlock the Fortune Maker game, where they can spin a wheel to win a guaranteed reward.

Winning customers will receive a text with a link to a digital voucher, which they can redeem at any of the 1,300 participating SPAR stores across Great Britain.

In addition, one £200 holiday voucher will be given away every day during the 49-day promotion, which ends on 19 February.

All SPAR customers need to do to participate is visit frozenfortune.co.uk, submit their details and start playing.

All four SPAR RDCs in Great Britain – CJ Lang & Son (Scotland), AF Blakemore & Son (South East England, Midlands and Wales), Appleby Westward (South West England), and James Hall & Co (North of England) – are running the campaign. Each wholesaler will award one £10,000 grand prize winner.

James Hall & Co is managing the campaign nationwide.

On behalf of SPAR, Philippa Harrington, marketing manager at James Hall & Co, said: “In recent years, gamification has proven to be an excellent way to engage our SPAR customer base. The combination of the game’s concept, interface and usability, along with incredible instant rewards, has generated enthusiasm among SPAR shoppers.

“Frozen Fortune builds on this success, offering a promotion we believe SPAR shoppers will love. It provides a little something extra at the beginning of the new year, especially when budgets are tighter and people are seeking an uplifting experience.”