Sugro trade show attracts a record number of guests

Sugro UK’s recent trade show at the Liverpool Exhibition Centre attracted a record number of members and suppliers.

More than 300 guests attended the event, which involved supplier displays and stands, a dinner at the Liverpool Metropolitan Cathedral, and Sugro’s member & supplier awards ceremony.

Among the award winners were O’Reillys Wholesale, which won Retail Member of the Year, and So Sweet, which was presented with the Group Rising Star Award.

Turner & Price received the Environmental & Sustainability Award, while North West Wholesale won the Digital Champion of the Year Award.

The Community & Charity Champion Award went to Sandea, while the Specialist Wholesale Award was presented to Rayburn Trading.

Meanwhile, for the Supplier awards, the Best Activation of the Year Award went to Pepsico UK, while Mondelez UK received the Digital Champion of the Year Award.

The Group Rising Star Award was won by Mars Petcare Nutrition, and the Gold Supplier of the Year Award was presented to Mars Wrigley Confectionery.

The Product of the Year accolade was given to Suntory Beverage & Food UK & I for Lucozade Energy Blue Burst 500ml £1.50 PMP. Finally, the Best Service Provider of the Year award was presented to b2b.store.

Sugro managing director Emma Senior said: “Our May trade show is our largest event of the year and goes from strength to strength. With record numbers of attendees and supplier stands to wow us all, it was truly memorable. The event encompasses what a buying group should be and enables our members and suppliers to engage with one another, to drive future business.

“Feedback from everyone was extremely positive and with Fareshare, one of our charity partners, we are able to support the local communities with leftover samples.”

Sugro head of commercial & marketing Yulia Petitt added: “We were exceptionally pleased with a high level of attendance and participation, where all attendees had many opportunities to interact, network and continue to drive the business forward.

“The trade show was a fantastic opportunity to celebrate the achievements of the group with our members and supply partners – well done to the winners of the awards.”

In September, Sugro will hold a networking event in Birmingham.