Regal Wholesale signs distribution agreement with Reckitt Pro Solutions

Regal Wholesale have partnered with Reckitt Pro Solutions to distribute its global brands within the wholesale and professional channel, with a particular focus on HoReCa sites and operations.

The new agreement builds on Regal’s existing expertise with paper and personal care products.

Regal managing director Chris Hughes said: “We are excited to be working with Reckitt Pro Solutions and continuing to be a trusted and valued partner for our customers. This partnership aligns perfectly with our growth strategy and demonstrates confidence for us to deliver results on behalf of our brand partners.

“We believe we can add real value and drive incremental growth to the Reckitt Pro Solutions brands within the wholesale sector though our understanding of existing customers and our commitment to delivering ambitious growth targets.”

Jonathan Weiss, commercial director for global business solutions EUANZ at Reckitt Pro Solutions, added: “At Reckitt Pro Solutions, we are dedicated to supporting our end customers to deliver exceptional hygiene for stronger business. Our leading brands, including Finish, Dettol and Cillit Bang, provide efficacious and efficient hygiene solutions which, coupled with our scientific rigour and training expertise, help businesses deliver cleaner spaces for patrons and employees to enjoy.

“We are delighted to be working with Regal on driving access to our range in the foodservice and away-from-home spaces. Aligning our leading hygiene solutions with Regal’s dedication to delivering outstanding service to their customers across the industry is a winning combination.”