Fairway highlights achievements as it celebrates 40th anniversary

As Fairway Foodservice celebrates its 40th anniversary, it has announced that it has doubled its collective turnover to £1.1 billion in the last 10 years.

In 1984, Frozen Food Distributors – as Fairway Foodservice was known – began with five wholesalers and a collective turnover of £7 million. Today, the group has 18 members, which benefit from a wide range of services.

Fundamental to the company’s growth was the launch in 1990 of Fairway Assured, created in response to the growing demands for cheaper yet high quality alternatives to brand leaders. Over the past 24 years, the own-brand range has grown from a small selection of frozen desserts to over 450 products, including frozen, ambient, chilled and non-food, and the target is 600 own-brand lines. The Fairway Assured brand is offered to members alongside a full portfolio of over 6,000 products.

In the last decade, the organisation has accelerated the development of its offering for members, with innovations such as Fairway Connect in 2016, an internal portal designed to improve members’ services and increase functionality in the business. This was followed by the launch of a 360° marketing package. Fully embracing digital marketing, Fairway Foodservice now offers resources from social media support to email marketing and e-commerce websites.

In addition, Fairway Foodservice was a key driver in the development of innovative applications such as Erudus. The brainchild of Fairway Foodservice in 2007, the allergy, nutritional and technical product software has become an invaluable tool in the food industry.

Paying close attention to market trends and customer demands has been monumental in the growth of Fairway Foodservice and its ability to offer members a complete offering. Whether it’s recipe inspiration, new products or informative articles around growing trends and consumer habits, which can be found in the company’s digital magazine, Chef’s Insider, Fairway Foodservice has embraced changes in the industry and ensured its members are equipped with the best tools to meet the demands of customers.

Over the past few years, Fairway Foodservice has also been increasing its emphasis on traceability, sustainability, plastics reduction and environmental protection.

“I am incredibly proud of everyone at Fairway Foodservice for the role they’ve had to play in making the company what it is today,” says Coral Rose, managing director. “We’ve been consistently ahead of the curve, whether that be in our tech and marketing strategies or sustainability plans and achievements.

“With our foodservice expertise, our members trust us to continue to provide solutions that help them to be a better, more successful business. And with many more initiatives in the pipeline, I have no doubt we will continue to grow at an even faster pace.”

 

Published Date: July 3, 2024
Category: Wholesale Industry News