Meet the Manufacturer
Retailer interaction key to growth – Imperial Tobacco
Peter Whitfield (pictured), account director – key accounts wholesale at Imperial Tobacco, explains why it is important that the trade focuses on category sustainability. What proportion of your business goes […]
Consumer choices shape support from CCEP
Gary Black (pictured), associate director – national and key accounts at Coca-Cola European Partners (CCEP), suggests ways wholesalers can boost their soft drinks sales. How are you looking to strengthen […]
Meeting caterers’ different needs – McCain Foodservice
Jo Holborn (pictured), marketing & category controller at McCain Foodservice, explains why providing a quality frozen potato range is so important for wholesalers. How are you looking to strengthen your […]
Extra sales to make everyone smile
Julio Guijarro, marketing director of Wrigley UK, encourages C&Cs to utilise educational PoS and secondary displays to exploit the sugar-free opportunity. What proportion of your business goes through the cash […]
Partners for Growth ‘proven to work time & time again’
Nick Widdowson, Partners for Growth controller at Unilever, highlights the benefits of the category management programme for wholesalers and their customers. How has the trade benefited from Partners for Growth […]
Britvic reinforces commitment to great service
Trystan Farnworth (pictured), commercial director of wholesale at Britvic, offers a candid assessment on where and how wholesalers can improve. What is your biggest source of frustration when you scour […]
Availability, display and value: tips from Mars Chocolate
Bep Dhaliwal (pictured), trade communications manager at Mars Chocolate UK, highlights the key focus areas for maximising confectionery sales. What are the key principles to consider when merchandising the confectionery category? […]
Merchandising with…KP Snacks
Matt Collins (pictured), trading controller – convenience at KP Snacks, suggests how wholesalers can make the most of the crisps, snacks & nuts category in 2016. What are the key […]
Merchandising with…Mondelez International
Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]
