Jo Holborn (pictured), marketing & category controller at McCain Foodservice, explains why providing a quality frozen potato range is so important for wholesalers.
Alongside advertising and promotions, we give cash & carries and delivered wholesalers access to a broad range of consistently high quality potato products that meet the needs of different caterers. This means they can rely on customer satisfaction and return visits.
They can also rely on the support of a dedicated McCain sales team, which is unique to the sector. Our team is out on the high street, in the workplace, in schools and the healthcare sector, helping caterers to grow their business, which in turn leads to more sales for cash & carries and wholesalers. We also hold sampling sessions and training days, share leads and accompany them on customer visits.
What are the key trends in the foodservice frozen food sector and do you find that wholesalers act on these?
Are there any cash & carries/delivered wholesalers you wish to highlight as being particularly progressive?
Speaking to caterers, those wholesalers who put customer service first get the best feedback and enjoy the most success. This includes simple things like making sure the ordering experience is straightforward and ensuring that caterers are getting the products they order, not own-label equivalents.
Do even Michelin-starred restaurants use frozen chips?
How can wholesalers boost sales and profits of frozen potato products?
Can you share any news relating to forthcoming product launches?
Is there anything else our readers should know about McCain Foodservice’s UK operation or strategy?
Tel: McCain Foodservice (0800) 146573Published Date: July 28, 2016