Meet the Manufacturer

Reducing reliance on black tea – tips from Tetley

Date: December 26, 2016Leave a comment

Brett Grimshaw (pictured), business sector controller at Tata Global Beverages, highlights the growth opportunities presented by different styles and formats of tea. What proportion of your business goes through the […]


Availability is key to maximising Christmas soft drink sales – Britvic

Date: November 16, 2016Leave a comment

Trystan Farnworth (pictured), commerical director convenience & impulse at Britvic Soft Drinks, offers top tips to maximise soft drinks sales during the important festive period. What do you think is the […]


Retailer interaction key to growth – Imperial Tobacco

Date: October 24, 2016Leave a comment

Peter Whitfield (pictured), account director – key accounts wholesale at Imperial Tobacco, explains why it is important that the trade focuses on category sustainability. What proportion of your business goes […]


Consumer choices shape support from CCEP

Date: September 26, 2016Leave a comment

Gary Black (pictured), associate director – national and key accounts at Coca-Cola European Partners (CCEP), suggests ways wholesalers can boost their soft drinks sales. How are you looking to strengthen […]


Meeting caterers’ different needs – McCain Foodservice

Date: July 28, 2016Leave a comment

Jo Holborn (pictured), marketing & category controller at McCain Foodservice, explains why providing a quality frozen potato range is so important for wholesalers. How are you looking to strengthen your […]


Extra sales to make everyone smile

Date: June 18, 2016Leave a comment

Julio Guijarro, marketing director of Wrigley UK, encourages C&Cs to utilise educational PoS and secondary displays to exploit the sugar-free opportunity. What proportion of your business goes through the cash […]


Partners for Growth ‘proven to work time & time again’

Date: May 13, 2016Leave a comment

Nick Widdowson, Partners for Growth controller at Unilever, highlights the benefits of the category management programme for wholesalers and their customers. How has the trade benefited from Partners for Growth […]


Britvic reinforces commitment to great service

Date: April 19, 2016Leave a comment

Trystan Farnworth (pictured), commercial director of wholesale at Britvic, offers a candid assessment on where and how wholesalers can improve. What is your biggest source of frustration when you scour […]


Availability, display and value: tips from Mars Chocolate

Date: March 17, 2016Leave a comment

 Bep Dhaliwal (pictured), trade communications manager at Mars Chocolate UK, highlights the key focus areas for maximising confectionery sales. What are the key principles to consider when merchandising the confectionery category? […]


Merchandising with…KP Snacks

Date: January 8, 2016Leave a comment

Matt Collins (pictured), trading controller – convenience at KP Snacks, suggests how wholesalers can make the most of the crisps, snacks & nuts category in 2016. What are the key […]


Merchandising with…Mondelez International

Date: November 15, 2015Leave a comment

Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]