Meet the Manufacturer

Partners for Growth ‘proven to work time & time again’

Date: May 13, 2016Leave a comment

Nick Widdowson, Partners for Growth controller at Unilever, highlights the benefits of the category management programme for wholesalers and their customers. How has the trade benefited from Partners for Growth […]


Britvic reinforces commitment to great service

Date: April 19, 2016Leave a comment

Trystan Farnworth (pictured), commercial director of wholesale at Britvic, offers a candid assessment on where and how wholesalers can improve. What is your biggest source of frustration when you scour […]


Availability, display and value: tips from Mars Chocolate

Date: March 17, 2016Leave a comment

 Bep Dhaliwal (pictured), trade communications manager at Mars Chocolate UK, highlights the key focus areas for maximising confectionery sales. What are the key principles to consider when merchandising the confectionery category? […]


Merchandising with…KP Snacks

Date: January 8, 2016Leave a comment

Matt Collins (pictured), trading controller – convenience at KP Snacks, suggests how wholesalers can make the most of the crisps, snacks & nuts category in 2016. What are the key […]


Merchandising with…Mondelez International

Date: November 15, 2015Leave a comment

Susan Nash, trade communications manager at Mondelez International, reveals her top tips to help optimise your biscuit and confectionery fixtures. What are the key principles to consider when they are merchandising […]