Aryzta Food Solutions reveals new-look Pierre’s range

In-store bakery specialist Aryzta Food Solutions has overhauled its Pierre’s hot and cold food-to-go range to help convenience stores rival the services offered by high-street food outlets.

A new contemporary twist has been added to a selection of established favourites and best sellers in the savoury, pasties, snacks and pies categories.

New ‘on trend’ additions include Chicken & Chorizo Lattice, Sweet Potato Fries and Pulled Pork Brioche Bap.

Branded packaging, PoS and in-store bakery equipment is currently being distributed to stockists to make food-to-go a beacon in every store.

“Today, shoppers expect really good quality food to go products and rightly so. They have very little ‘me time’ and as a consequence are looking for moments of enjoyment in food to go. It really should be ‘everyday made better,’” says Shane Vaughan, head of retail marketing at Aryzta Food Solutions.

“We’re going all out to make Pierre’s food to go, at whatever time of day, a really memorable experience for convenience channel shoppers.”

Tel: Aryzta Food Solutions (01753) 442100