Yorkshire Tea Decaf in tagged and enveloped format for hospitality

Taylors of Harrogate has added to its range of out-of-home products with the launch of Yorkshire Tea Decaf in tagged and enveloped format.

The 200s box complements the existing Yorkshire Tea range for catering and hospitality, including the brand’s signature orange and finest Yorkshire Gold blend in tagged and enveloped format.

Recent research by Dunhumby found that two in five people have a cut-off point for drinking caffeine, with most stopping consumption of caffeinated drinks between 3pm-7pm. This points to a change in tea-drinking habits and growing demand from consumers for a decaffeinated brew, says Taylors of Harrogate.

Yorkshire Tea’s offering is a specially-created decaf blend and Great Taste Award winner. It is also the UK’s No.1 decaf tea brand in grocery value sales, with almost 29% share of the decaf tea market (IRI).

The launch of Yorkshire Tea Decaf envelopes for out-of-home venues coincides with the brand’s consumer campaign for a ‘Proper Decaf’, with marketing, sampling and digital media support.

Carly Murphy, Yorkshire Tea assistant brand manager, says: “Sales of decaf tea are on the rise and we know that many more people are adding a decaffeinated brew to their day, for a variety of reasons.

“We often hear from tea drinkers that the biggest factor when considering decaf tea is taste, and whether it can match up to a caffeinated brew. We’re pleased that catering and hospitality venues are now able to provide a range of great-tasting, proper Yorkshire Tea brews to their customers, whether they drink caffeine or not.”