World of Sweets unveils value-driven, novelty-led Spring 2026 range

World of Sweets has unveiled its Spring 2026 line-up, designed to help retailers maximise seasonal opportunity through value, novelty and impulse-driving formats.

New category insights show that Spring/Easter continues to be one of the biggest trading periods of the year. Despite continued cost-of-living pressures, 77% of shoppers buy products on promotion, reinforcing the importance of accessible price points and strong value messaging.

As chocolate becomes increasingly expensive, more consumers are turning to sugar confectionery to meet their sweet cravings, reports World of Sweets.

Easter also remains a high-participation event: 58% of shoppers plan to celebrate, with 75% buying products they don’t usually purchase, and 40% intending to gift.

Social media trends, including TikTok’s rise of Spring Gifting Baskets, continue to drive demand for fun, sharable and novelty-led treats beyond traditional chocolate formats.

World of Sweets advises retailers to prioritise value for cautious, price-sensitive shoppers; leverage novelty and playful seasonal shapes; and maximise impulse with strong off-shelf execution and gifting adjacencies.

New products available from both World of Sweets and Hancocks under the Candy Realms brand are Jelly Bunny Heads, Jelly Filled Mallow Bag and Spring Hard Candy Lollies (bunch of five), all with an rsp of £1. In addition, there is a Candy Realms Spring Mix Cup (rsp £1.99) featuring Sour Hoops, Jelly Bunny Heads, Foam Flowers, Jelly Filled Twist and Mallow.

Also new is Pick n Mix Station Spring Mix in a 1kg bag. Supplied in a shelf-ready pack, this comprises a premium assortment of top-selling pick-and-mix favourites including Fizzy Pineapple Rings, Fizzy Strawberries, Foam Flowers and Mallow Flowers.

Kathryn Hague, head of marketing at World of Sweets, said: “We’re really excited to add more lines to our Spring range, offering seasonal  confectionery at a value price point.

“With consumers still squeezed, offering a consistent price and tasty confectionery favourites is a must.”