World of Sweets relaunches Candy Realms range

World of Sweets has relaunched its Candy Realms sugar confectionery range with a refreshed pack design, new varieties and a clear value proposition.

Available through World of Sweets and Hancocks, Candy Realms is available in £1 PMP bags at 160g and non-PMP bags at higher weights up to 190g.

The relaunch builds on Candy Realms’ momentum, with the brand reaching £10 million in sales within three years of launch.

The new-look packaging features brighter colours, bolder flavour cues, larger product windows and a more consistent brand identity to give greater stand-out on shelf.

The redesign also gives retailers a more cohesive sugar confectionery bag range that can be merchandised together to create a colourful and impactful display.

World of Sweets has also added several new Candy Realms varieties, including Pineapple Mix, featuring pineapple rings and fizzy pineapple pieces, and Jelly Faves, a mix of jelly sweets including twin cherries, cola bottles and friendship rings.

The wider Candy Realms range includes sour, fizzy, fruity and jelly options.

Nat Panter, brand manager at World of Sweets, said: “Candy Realms has been developed to give retailers a commercial sugar bag range that delivers on value, variety and shelf impact.

“Retailers can offer clear price reassurance for shoppers through PMP packs, while also having larger non-PMP options where they want more flexibility.

“The redesign is a major step forward for the brand. Combined with new varieties, Candy Realms gives retailers a simple way to refresh their sugar bag offer and drive impulse sales.”