World of Sweets becomes exclusive distributor for Sneak energy drink

World of Sweets, the UK’s largest confectionery wholesaler, has announced an exclusive distribution agreement for the energy drink Sneak.

World of Sweets is stocking the range of 500ml energy drinks, which comprises Sneak Energy Tropikilla, Sneak Energy Purple Storm, Sneak Energy Raspberry Lemonade and Sneak Energy Blizzard Lemonade.

Launched in 2018 in the UK and US, Sneak now claims the direct-to-consumer No.1 slot, having shipped over 1.2 million customer orders since its introduction.

The brand is particularly popular within the gaming community, and it prides itself on its natural clean energy – no added preservatives, no refined sugars, no artificial colour and no artificial flavours. Instead the drinks contain natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins.

To complement the eye-catching can design, retailers will be able to activate Sneak-branded point-of-sale materials to drive impulse purchases in the chiller fixture and off shelf.

Chris Smith, brand manager at World of Sweets, said: “We’re so excited to be welcoming Sneak into our portfolio of brands and products we exclusively distribute.

“Since the brand launched five years ago, they’ve built a massive following online to become a popular online energy drink. Now is the time to take them to a wider audience with the World of Sweets distribution network.

“The brand’s already strong audience is highly engaged on its social channels, with limited products selling out fast. They also have over 500,000 website visits per month. This is great news for retailers – an in-demand product will see customers heading to store.”