World of Sweets adds two new lines to Bonds ‘Our Dementia Choir’ range

World of Sweets, the UK’s largest confectionery wholesaler, has added two new products to its charity range in support of Vicky McClure’s Our Dementia Choir.

The Bonds of London charity range now includes Soft Sherbety Lemons and Sour Melon Slices. The additions bring a more modern twist to the original range which comprised the brand’s best-selling hard-boiled sweets – Lemon Sherberts, Pear Drops, Butter Mintoes and Rhubarb and Custard.

The partnership bags feature the Our Dementia Choir logo. Price-marked and non-price marked packs (rsp £1.25) are available, and 10% of the profits go to the charity.

Kathryn Hague, head of marketing at World of Sweets, said: “We were very happy to see that the Bonds of London and Our Dementia Choir charity bags were so well received among retailers and their customers, so we decided to introduce two more additions to the range.

“The new Soft Sherbety Lemons and Sour Melon Slices will offer more variety for the customers, providing delicious options to shoppers who prefer sour and chewy candy to nostalgic hard-boiled sweets.

“The Sour Melon Slices are one of our most popular pick and mix sweets, and we’re expecting the Soft Sherbety Lemons to become a customers’ favourite as well, as they offer an innovative twist to the traditional lemon sherberts.”