Wisebuys has been trading since 2020, initially as a sole trader, and it became a limited company in 2023.

Operating from six locations, with the main office and warehouse based in Birmingham, the company supplies independent retailers, hotels and clubs. It also has five company-owned retail superstores trading as Bargain Brand Food. They are located in the South West, including Bristol, Plymouth and South Wales.

Mark Brian Matthews, director of Wisebuys (MW) Ltd, said: “Wisebuys (MW) Ltd are pleased to partner with Sugro UK. Since launching the company five years ago we have seen significant growth and development of the business.

“Partnering with Sugro UK marks a significant step change for Wisebuys (MW) Ltd and we are looking forward to engaging directly with new suppliers, building strong long-term business partnerships and seeing the positive effects of those fruitful relationships. We are excited about the endless possibilities that the Sugro UK and Wisebuys (MW) Ltd partnership can deliver.”

Sugro’s business development manager Sue Hubber added: “We are very excited to welcome Mark and the rest of the team at Wisebuys (MW) Ltd to the Sugro family. There are some great opportunities for Sugro to support their new initiatives and new supplier connections.

“It’s great to add to our growing reach across retail formats. We look forward to seeing Wisebuys (MW) Ltd build their supplier networks and achieving their new goals.”