Windsor Foodservice implements Sanderson Swords solution

Windsor Foodservice has implemented the Sanderson specialist wholesale solution Swords to support company growth and provide outstanding service to its customers.

The South Yorkshire independent wholesaler serves over 3,000 catering customers with a range of quality food products. In recent years it has expanded with a luxury dessert range and a fresh meat business, offering specially selected products at competitive prices.

The company has invested in new Sanderson software to improve its sales and stock control operations. The software delivers real-time stock information, and with fast access to customer and stock data, the telesales team can quickly respond to enquiries, drive additional sales with a view of promotions and reduce missed sales opportunities.

The wholesaler is future-proofing the business by investing in the latest Swords web platform to increase sales and customer convenience with 24/7 ordering. The fully responsive software is accessible by any device, making ordering faster and easier. With the new web channel, customers will benefit from access to relevant promotions and increased capabilities over orders and delivery scheduling.

Abigail Acton, commercial director at Windsor Foodservice, comments: “We now have a more dynamic telesales operation which is boosting our productivity and improving customer service levels as the team have full product and customer information at their fingertips. We are looking to increase additional sales through the new online ordering facility. As well as giving customers control of their accounts, the user friendly website will drive new customer acquisitions and offer an extended service to existing customers.” 

Martin Beatty, product development director for wholesale distribution solutions at Sanderson, adds: “We are excited to implement our latest solutions at Windsor Foodservice and support its drive for company growth and customer service excellence. Our solutions will strengthen key operational areas and maximise business efficiencies. We are looking forward to helping Windsor Foodservice take their business to the next level.”

Tel: Sanderson (0333) 123 1400



Published Date: October 17, 2019
Category: Wholesale Industry News