Urban Foodservice celebrates 10th anniversary

Urban Foodservice is celebrating its 10th anniversary this month, marking a decade of growth.

Founded in London in 2016, Urban Foodservice has since expanded to operate across major cities, including Brighton, Manchester, Liverpool, Glasgow, and Edinburgh, as well as London, with additional cities planned this year. Over the past 12 months alone, the wholesaler’s customers have grown by 20%.

Urban Foodservice is operationally embedded within Bidfood and part of the wider Bidcorp family.

To mark its 10th anniversary, Urban Foodservice hosted a series of celebrations, including a customer raffle via its online shop, MyUrban, giving 10 customers the chance to win £100, and a birthday party for loyal customers at Miradora Rooftop Restaurant & Bar in London.

In addition, the wholesale is offering price reductions on more than 100 bestselling product lines.

The company also continues to support The Burnt Chef Project, which works to break down the stigma surrounding mental health in the hospitality industry. Recent fundraising efforts include a climb up Snowdon, which raised £10,571, and a raffle at Urban Foodservice’s 10th birthday party, which generated over £800 for the charity.

Jo Aisbitt, sales director at Urban Foodservice, said: “Reaching 10 years is an incredible achievement. We’ve grown with the industry over the past decade but always stayed true to our roots. We’re excited for what the next decade holds for our customers and us!”

Urban Foodservice’s ‘foodie-led’ team is driven by a passion for great food and deep knowledge of key trends and food culture. Reflecting the company’s growth, the sales team has expanded from seven people in 2023 to 20 in 2026, strengthening its ability to support customers with tailored ranges and menu insight.

From busy city centre chains to food trucks at summer festivals, the team delivers bespoke product ranges directly to customer sites.

The business supports thousands of kitchens with next-day delivery nationwide, a choice of over 10,000 products, clear and transparent pricing, and personalised support from a dedicated business manager.

Customers can order 24/7 via MyUrban, the wholesaler’s online shop and app, which features live pricing, stock availability, allergen information, and a free recipe management tool to help food businesses cost dishes, manage margins, and build delicious menus efficiently.