United Wholesale Scotland appoints Naeem Khaliq as head of symbol

United Wholesale (Scotland) has appointed Naeem Khaliq as its new head of symbol.

Khaliq (pictured) has worked at UWS for 35 years, initially in the buying department and most recently as head of marketing.

In his new role, Khaliq will be responsible for the wholesaler’s symbol retail estate from a leadership, promotional strategy, sales, compliance, and growth perspective.

His responsibilities will include strategic consumer promotions, operational business support, customer services and communications.

He will also lead on all major projects involving new symbol initiatives under the wholesaler’s ‘Sell More, Save More’ campaign, devising processes and training solutions to enable development managers to deliver ‘world-class retail advice’ to UWS retailers.

Commenting on Khaliq’s appointment, managing director Chris Gallacher said: “Naeem will play an integral role within the senior team as we continue to look for ways to improve sales, margin, choice and service to our symbol customers.

“It’s with great pleasure to announce the promotion of Naeem as head of symbol. We know that he will continue to build on the strong relationships within the symbol team and suppliers to help grow the business of our symbol retailers even further.”