Unitas promotion with Carlsberg Britvic delivers 312% sales uplift

Unitas has reported ‘outstanding results’ from a One Week Special with Carlsberg Britvic.

Left to right: Ashleigh Cheetham, Gurms Athwal, David Cooke and Belinda Parkinson, all of Unitas.

Launched in March 2026, the Unitas One Week Special initiative is designed to deliver high-impact, short-term flash sales across Unitas’ member wholesale network, driving rapid sales volume for suppliers.

The Carlsberg Britvic initiative delivered a 312% uplift in sales versus the previous six weeks, with beer the star performer with a 367% uplift, while soft drinks generated a 309% uplift. Every featured soft drinks brand achieved growth of more than 200%, led by Pepsi with a 327% uplift and Lipton Ice Tea with 307%.

At SKU level, the standout performer was Poretti 10 x 440ml, delivering a 2,162% uplift from a low base. Pepsi Max was the key volume driver of the campaign, with four of the five highest volume uplift SKUs coming from the Pepsi Max range.

Ashleigh Cheetham, Unitas head of trading (retail), commented: “These results are a brilliant example of what collaboration between Unitas and our supplier partners can achieve. Carlsberg Britvic backed this activity fully, and our members responded in kind – the growth across both beer and soft drinks shows just how much value is unlocked when the membership takes action together.

“We’ve already had a fantastic response from both suppliers and members to future one-week offers, which is incredibly encouraging.  We’ll continue working closely with our supplier partners and marketing to deliver more opportunities like these which drive growth, value and success for everyone involved.”