Unitas launches Local Living sugar confectionery £1 PMPs

Unitas has added a new sugar confectionery range to its Local Living own-brand portfolio.

There are six lines – Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix – with each variety available in a £1 price-marked 130g sharing bag.

Price-marked packs account for 47% of total confectionery sales (Circana), and sweet sharing bags also represent a significant opportunity for symbols and independents, generating £8.5 million in annual sales in the channel (SmartView Convenience).

The new Local Living confectionery range enables retailers to tap into this demand, and each SKU delivers more than 30% POR.

Supporting the launch is Unitas’s ‘Our £1 just got sweeter’ campaign, designed to bring the new range to life in-store and firmly place its accessible price point front of mind for shoppers.

The confectionery launch is the latest addition to the Local Living own-brand range and follows the recent introduction of a new home baking line. There plans to further expand the category with the addition of self-raising flour and plain flour, which will be coming soon.

The continued expansion of Local Living reflects Unitas’s focus on developing its own-brand offer across key everyday categories.

Milan Pinnock, own-brand marketing manager at Unitas, said: “Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for retailers to offer shoppers plenty of choice at an affordable price.

“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.”