Unitas launches limited-edition Cherry Isotonic LSV

As part of a wider range rebrand, Unitas Wholesale has launched a limited-edition 500ml Cherry Isotonic variant in its LSV energy drinks range.

The own-brand range features a bold new pack design and comes in 75p PMPs. The company’s research, conducted by TWC, highlighted that value for money was an important consideration for consumers.

Donna Barnett, trading controller at Unitas Wholesale, said: “We know that limited-edition flavours can be a real profit driver, as shoppers love the ‘get it before it’s gone’ experience, and our research highlighted that the new-look range will be very popular at fixture.

“With our average consumer buying energy drinks from at least three different outlets each month, including local independent convenience stores, petrol forecourts and supermarkets (TWC), the opportunity for incremental sales is there.”

She added: “Our focus is always on helping our members and retailers grow, particularly as we are in such a quickly evolving economic environment. The redevelopment of our own-brand products ensures that we’re modernising where necessary, and delivering quality, margin-boosting products which give shoppers great value.”