Unitas launches Impulse Category Guide 2024

Unitas has launched its first cross-category guide of the year – Impulse Category Guide 2024 – which is available now in depot and on the Plan for Profit website.

The 76-page guide contains category insights and core range recommendations for confectionery, crisps, snacks & nuts and soft drinks.

Each section also offers planograms, with solutions for different sized stores available through QR codes.

Commenting on the launch of the guide, Mark Langohr, category controller – Plan for Profit, at Unitas, said: “Impulse categories represent roughly 52% of volume sales in symbol & independent stores (TWC) so are a critical area for retailers to get right.

“We’ve combined data providers such as TWC, NielsenIQ, Circana, and Lumina to equip independent retailers with an unbiased view of these key categories. The Plan for Profit team is dedicated to supporting retailers with the best view of profit-driving categories, and the launch of our Impulse Category Guide is a demonstration of that commitment.”

Published Date: May 20, 2024
Category: Wholesale Industry News