Unitas Wholesale has launched an incentive to highlight the importance of its Picture Portal promotional compliance programme.
The first Optimisation Champion was Imran Tariq from United Wholesale Grocer’s depot in Springburn, Glasgow. He was given a £100 Amazon gift card for consistently submitting high quality images that include effective off-shelf displays featuring Unitas Wholesale Mega Deal Plus promotions.
The £500 donation went to Royston Youth Action, a charity in the North East of Glasgow that supports over 300 children and young people every year by delivering an array of social, physical and emotional wellbeing clubs and activities.
Picture Portal is a tool used to capture real-time examples of promotional execution and activation across the Unitas Wholesale membership. Members submit images each period via a dedicated point of contact in each depot, known as an Optimisation Champion, and these images are shared with suppliers on a regular basis to demonstrate effective levels of compliance. In return, members benefit from enhanced bonus incentives as part of the groups ‘More 4 More’ rewards programme.
Unitas Wholesale sales & marketing director John Kinney commented: “It’s fantastic that we are able to make this charity donation on behalf of our member United Wholesale Grocers as a reward for the excellent support they have demonstrated in promotional execution in depot, all part of the Unitas More 4 More initiative.”