The supplier is featuring a range of striking new labels across its top four still wine variants – Pinot Grigio, Chardonnay, White Zinfandel and Merlot.
“The target of age 30+ female consumers identifies with the fun and positive brand messaging of Echo Falls, which is all about enjoyment,” says David White, marketing director.
The launch is supported in-store with PoS materials. There is also brand and retailer online and digital support to drive awareness of the campaign.
Tel: Accolade Wines (01932) 428600