Blakemore Wholesale has introduced a new tobacco pricing strategy for its cash & carry customers.
The change, which was introduced late last month in eight of the 14 branches (Birmingham, Cardiff, Gateshead, Killingworth, Middlesbrough, Swansea, Wolverhampton and Walsall), features reductions on each site’s three top-selling tobacco lines.
Commercial director Russell Grant said: “We have introduced this new tobacco pricing strategy after listening to customer feedback on ways that we can improve our offer and help maximise profit margins.
“We believe the new scheme is simpler and more impactful than our existing price-match initiative and offers unbeatable value for money. The scheme has been devised to fit the trading profile of each depot.”
Each participating C&C has also launched an ongoing deal offering customers a free 24 x 330ml case of Coke when they purchase 15 full cigarette outers.
The scheme replaces Blakemore Wholesale’s ‘Top Ten’ price-match initiative at the depots affected by the change.
All other depots will continue with current pricing levels and maintain any existing free-stock deals.
Tel: Blakemore Wholesale (01902) 371515Published Date: November 10, 2015