Landmark Wholesale member Time Wholesale Services, of Rainham, Essex, has encouraged 30 of its retail customers to adopt the Lifestyle Express fascia.
It brings the number of shopkeepers carrying the name to almost 800.
TWS managing director Sony Bihal said: “It made sense for us to convert our existing retail club members to Lifestyle Express. They really are the experts when it comes to convenience retailing and we know our stores are in the best possible hands.
“As part of Lifestyle Express, our retailers will now have the best support in the business, including a dedicated magazine and website, industry-leading planograms, core range and a packed promotional calendar which enables them to compete effectively, whatever their trading environment.”
Landmark Wholesale retail controller Stuart Johnson said: “There is a significant opportunity for the Lifestyle Express fascia in the south-east.
“We have gone through a period of consolidation following the exit of Blakemore Wholesale from cash & carry and we have successfully switched the majority of the Lifestyle Express retailers previously supplied by Blakemore to alternative Landmark Wholesale member depots.
“Our grey fascia concept is proving a real hit with retailers, both existing and new, so we are now well placed to build for the future.”