TikTok’s No.1 UK food and drink seller joins Sugro

Preplica, which is reported to be TikTok’s No.1 food and drink seller in the UK, has joined Sugro.

Based in Caerphilly, Preplica has been trading since March 2021. Its focus has mainly been on the soft drinks category and rapid development of its online platforms with trading via TikTok and Amazon accounts. It now fulfils over 40,000 orders per month via TikTok.

Joshua Walsh, director of Preplica, said: “We’re thrilled to announce our partnership with Sugro UK, marking a pivotal moment for our company’s growth journey. By joining Sugro, we’re empowered to directly engage with top-tier suppliers, unlocking exclusive deals and leveraging the expertise of Sugro’s dedicated buying team. This collaboration enables us to not only expand our product range but also to enhance our service offerings, ensuring that we continuously deliver exceptional value to our customers.

Sugro’s business development manager Sue Hubber added: “Preplica bring significant knowledge from the fast-developing online sector, rich in data and insight which will be invaluable to the group and our suppliers. They have shown rapid growth with both TikTok and Amazon platforms and add significant opportunities in D2C business. We look forward to working with Preplica as they continue to look for new opportunities to expand their operation.”

Published Date: April 10, 2024
Category: Wholesale Industry News