The Wholesale Group launches CORE Juices for retail and foodservice

The Wholesale Group has launched CORE Juices as part of its ongoing strategy to enhance own-brand capability and support member competitiveness across retail and foodservice channels.

There are three variants – Orange, Apple and Cranberry – packed in one-litre slimline Tetra cartons. They have an ambient shelf life of eight to nine months. The format and specification have been designed to perform across multiple routes to market.

CORE Orange and CORE Apple are produced using 100% juice from concentrate with no additives, while CORE Cranberry has been developed with versatility in mind, supporting both retail sales and foodservice mixing applications.

Richard Ellison, own brand manager at The Wholesale Group, said: “CORE Juices represents the next step in how we are evolving our own-label strategy. As a leading buying group, our focus is on developing ranges that give members confidence – products that are easy to stock, easy to sell and relevant across both retail and foodservice. CORE has been built around those principles.”