Previously known as The Discount Brand Company, The DBC Group is based in Biggleswade, Bedfordshire. It has been trading since February 2013, supplying a wide range of food and non-food products across the UK and overseas. With a new focus on van sales, it is increasing its UK and retail supply focus.

Dan Yellop, managing director at DBC Group, commented: “After three years of continual growth in the UK wholesale space, we’ve been looking for a way to maintain that trajectory, and not start to flatline! After a lot of research, we found that becoming a Sugro member was the natural next step in our development as a company.

“We’re really looking forward to working closely with Sugro in their 40th year, along with all their members and suppliers, to build long-term trading partnerships to better everyone’s business.”

Sugro’s business development manager Sue Hubber added: “We are very excited to welcome Dan and the rest of the team at DBC Group to the Sugro family. There are some great opportunities for Sugro to support DBC initiatives, and their own upweighted focus on retail aligns with our own objectives in better connecting with retailers and end users. We look forward to seeing DBC Group build their supplier networks and achieving their new goals.”