Weetabix announces £2 million investment to drive cereal sales

Date: January 4, 2024Leave a comment

Weetabix, the nation’s favourite breakfast cereal (Nielsen), is kicking off the New Year with a nationwide campaign with the theme: ‘Do You Heat-a-bix or Weetabix?’. #Debatethebix encourages shoppers and retailers […]


Weetabix launches on-pack promotion to support FA partnership

Date: July 4, 2023Leave a comment

Weetabix’s partnership with the FA is back this summer for the third year running and it has launched an on-pack promotion to celebrate the FIFA Women’s World Cup 2023. Bestselling products […]


Weetabix launches out-of-home campaign for Weetabix Melts

Date: November 11, 2022Leave a comment

Weetabix has launched a new out-of-home campaign for Weetabix Melts. Running until 5 December, the £300,000 campaign includes proximity outdoor advertising, targeted digital display and e-commerce and is expected to […]


Weetabix introduces Orange Chocolatey limited edition of Weetos

Date: May 10, 2022Leave a comment

Weetabix has launched a new limited-edition flavour of Weetos – Orange Chocolatey Hoops. The new Weetos variant comes in 420g packs with an rsp of £3.29. It is HFSS compliant, […]


Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant

Date: April 20, 2022Leave a comment

Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]


New Year activity to boost sales of Weetabix and Ready brek

Date: January 5, 2022Leave a comment

Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]


Weetabix kicks off promotion in advance of a summer of football

Date: April 26, 2021Leave a comment

Weetabix has launched a new on-pack promotion, offering a host of football prizes and money-can’t-buy experiences with national team players. The promotion is part of Weetabix’s long-term partnership with the […]


Weetabix launches sports kit on-pack promotion on Weetos

Date: May 11, 2020Leave a comment

The Weetabix Food Company has unveiled a new on-pack promotion for Weetos, offering consumers the chance to win £500 to spend towards sports kit and equipment. There are nine prizes […]


Soreen launches special Easter Chocolate & Orange mini loaves

Date: February 27, 2020Leave a comment

Soreen Chocolate & Orange Mini Loaves are now available for Easter. The individually-wrapped mini loaves come in at under 100 calories per bar and are available in packs of five […]


Weetabix announces new partnership with Virgin Sport

Date: February 21, 2020Leave a comment

Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5 July, the […]


Building better cereals business with Weetabix

Date: March 17, 2017Leave a comment

Darryl Burgess (pictured), head of convenience, wholesale & foodservice at Weetabix, explains why a core range of best-sellers is so important for wholesalers. What proportion of your business goes through […]