Weetabix introduces Orange Chocolatey limited edition of Weetos

Date: May 10, 2022Leave a comment

Weetabix has launched a new limited-edition flavour of Weetos – Orange Chocolatey Hoops. The new Weetos variant comes in 420g packs with an rsp of £3.29. It is HFSS compliant, […]

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Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant

Date: April 20, 2022Leave a comment

Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]

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New Year activity to boost sales of Weetabix and Ready brek

Date: January 5, 2022Leave a comment

Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]

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Weetabix kicks off promotion in advance of a summer of football

Date: April 26, 2021Leave a comment

Weetabix has launched a new on-pack promotion, offering a host of football prizes and money-can’t-buy experiences with national team players. The promotion is part of Weetabix’s long-term partnership with the […]

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Weetabix launches sports kit on-pack promotion on Weetos

Date: May 11, 2020Leave a comment

The Weetabix Food Company has unveiled a new on-pack promotion for Weetos, offering consumers the chance to win £500 to spend towards sports kit and equipment. There are nine prizes […]

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Soreen launches special Easter Chocolate & Orange mini loaves

Date: February 27, 2020Leave a comment

Soreen Chocolate & Orange Mini Loaves are now available for Easter. The individually-wrapped mini loaves come in at under 100 calories per bar and are available in packs of five […]

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Weetabix announces new partnership with Virgin Sport

Date: February 21, 2020Leave a comment

Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5 July, the […]

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Building better cereals business with Weetabix

Date: March 17, 2017Leave a comment

Darryl Burgess (pictured), head of convenience, wholesale & foodservice at Weetabix, explains why a core range of best-sellers is so important for wholesalers. What proportion of your business goes through […]

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