Weetabix announces £2 million investment to drive cereal sales
Weetabix, the nation’s favourite breakfast cereal (Nielsen), is kicking off the New Year with a nationwide campaign with the theme: ‘Do You Heat-a-bix or Weetabix?’. #Debatethebix encourages shoppers and retailers […]
Weetabix launches on-pack promotion to support FA partnership
Weetabix’s partnership with the FA is back this summer for the third year running and it has launched an on-pack promotion to celebrate the FIFA Women’s World Cup 2023. Bestselling products […]
Weetabix launches out-of-home campaign for Weetabix Melts
Weetabix has launched a new out-of-home campaign for Weetabix Melts. Running until 5 December, the £300,000 campaign includes proximity outdoor advertising, targeted digital display and e-commerce and is expected to […]
Weetabix introduces Orange Chocolatey limited edition of Weetos
Weetabix has launched a new limited-edition flavour of Weetos – Orange Chocolatey Hoops. The new Weetos variant comes in 420g packs with an rsp of £3.29. It is HFSS compliant, […]
Weetabix launches HFSS-compliant Lyle’s Golden Syrup variant
Weetabix, the UK’s bestselling cereal (Nielsen), has teamed up with Lyle’s Golden Syrup to launch a new HFSS-compliant cereal. Available from 24 May, Weetabix baked with Lyle’s Golden Syrup has […]
New Year activity to boost sales of Weetabix and Ready brek
Weetabix is back on TV screens with a lighthearted campaign to encourage Brits to try new ways of eating Weetabix. The £1.5 million campaign is running on TV, video on […]
Weetabix kicks off promotion in advance of a summer of football
Weetabix has launched a new on-pack promotion, offering a host of football prizes and money-can’t-buy experiences with national team players. The promotion is part of Weetabix’s long-term partnership with the […]
Weetabix launches sports kit on-pack promotion on Weetos
The Weetabix Food Company has unveiled a new on-pack promotion for Weetos, offering consumers the chance to win £500 to spend towards sports kit and equipment. There are nine prizes […]
Soreen launches special Easter Chocolate & Orange mini loaves
Soreen Chocolate & Orange Mini Loaves are now available for Easter. The individually-wrapped mini loaves come in at under 100 calories per bar and are available in packs of five […]
Weetabix announces new partnership with Virgin Sport
Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5 July, the […]
Building better cereals business with Weetabix
Darryl Burgess (pictured), head of convenience, wholesale & foodservice at Weetabix, explains why a core range of best-sellers is so important for wholesalers. What proportion of your business goes through […]
