Heineken UK advises wholesalers on premium lager sales
Heineken UK has released the third edition of its series of industry reports, Shelf Talk, this time focusing on the premium lager category. A resource for wholesalers, Shelf Talk offers […]
Amstel Bier relaunched with premium positioning
In May, Heineken will unveil a brand new look and revised pack formats for Amstel Bier in the off-trade. Tapping into the consumer trend towards premium lager, and following 25% […]
